I began promoting authors and their books back in 2001 and then it was all about splashy book launches, press releases and getting local coverage. Indie authors had it tough in those days trying to break into the establishment and get the attention of national press, but could do very well locally.

It is very different today in many respects, but certainly you can still make a big splash in your own local area, especially if our books are relevant to the history of the area. Press releases and going door to door to established businesses such as bookshops, cafes, art galleries and holding book signings can certainly launch a book and possibly get the attention of a wider audience and the national press.

Six years ago I began promoting my own books (particularly Ebooks as I tend to still go local for my print books) and a handful of…