Valuable author marketing information from C. S. Boyack. He shares his recent book marketing efforts for his new novella, The Hat. ❤
Hey there. Remember me? It’s been a while since I wrote something specifically for the blog. I’ve wanted to, but the blog tour demanded my attention.
The tour is over now. This one involved a pile of pre-written posts, plus a few custom requests from various bloggers. Overall, the tour was a success. We moved multiple copies every day, and it’s still selling. My experience lately is a book will flatline shortly after a book tour ends. This poses the question of what to do next. No, seriously, what should I do next?
So much of the stuff from even eighteen months ago doesn’t seem to work any longer. Facebook ads are getting horrible performance now according to some of my friends. The Amazon ads were never really much good. I tried a few email lists a couple of books ago. They cost money, but delivered nothing.
It’s a shame…
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“A good poem is a contribution to reality. The world is never the same once a good poem has been added to it. A good poem helps to change the shape of the universe, helps to extend everyone’s knowledge of himself and the world around him.”
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Colleen M. Chesebro is an American Poet who loves crafting paranormal fantasy and magical realism, cross-genre flash fiction, syllabic poetry, and creative nonfiction. Colleen sponsors a weekly syllabic poetry challenge, called Tanka Tuesday, on wordcraftpoetry.com where participants learn how to write traditional and current forms of haiku, senryu, haiga, tanka, gogyohka, tanka prose, renga, solo-renga, haibun, cinquain, Etheree, nonet, and shadorma poetry. Colleen's syllabic poetry has appeared in the Auroras & Blossoms Poetry Journal, and in “Hedgerow, a journal of small poems.” She’s won numerous awards from participating in the Carrot Ranch Rodeo, a yearly flash fiction contest sponsored by carrotranch.com. In 2020, she won first place in the Carrot Ranch Folk Tale or Fable category, with her story called “Why Wolf Howls at the Moon.” Colleen is a Sister of the Fey, where she pursues a pagan path through her writing. When she is not writing, she is reading. She also loves gardening and crocheting old-fashioned doilies into works of art.