I really thought a “Thunderclap” was a great idea to spread information on social media platforms!
I want to thank everyone from the bottom of my heart, who assisted the three authors I sponsored Thunderclaps for: P. S. Bartlett, Alienora Taylor, and Lisa Tetting. In addition, I want to share the results of this experiment with social media, and then you can make up your mind about whether or not, this is something you want to undertake.
is the link to the Thunderclap website. Please feel free to check it out for yourself, as there are different plans that you can go with, if you choose. This is what it says on the website:
“Bringing the Thunder
Thunderclap messages have reached over
3.5 billion people in 238 countries and territories.
It’s the world’s first crowd speaking platform, and over
3 million people have donated their social reach for
ideas and causes that matter.”
Thunderclap is an organization similar to crowd funding, except there is no money involved for the basic package. The whole idea is for an author to spread the word of their book release by signing up for a Thunderclap. Thunderclap will share your book release information that you have written, throughout their members and reach thousands of people a normal author could never reach. That is the basic idea.
The author designates the number of people they want to support them, say 100 people. Then, the author has to get 100 people to agree to share the author’s message on the social media sites those people agree to share on. Choices are: Facebook, Twitter, and Tumblr. Here is an example of a post that Lisa did on her blog, Rebirth of Lisa, to give you the idea.
On the day the author pre-selected, if all 100 people agreed, the author’s message is broadcast to the social media sites their friends agreed to. If the amount of people is not attained, the thunderclap does not happen.
Sadly, neither Ali Taylor’s, nor Lisa Tetting’s Thunderclap’s were able to get the 100 followers needed to launch their events. However, P. S. Bartlett’s Thunderclap did launch. I asked Peggy today, if the results of her Thunderclap were satisfactory. She reported that only four of her books sold from the event.
With that being said, here are my observations of using a Thunderclap for book launch announcements. I am not an authority on this subject. I am only sharing my experiences with these three authors. Make up your own minds about this type of social media event and if you think it will work for you.
Now, I still think it is a worthwhile way (FREE) to promote your book. The largest problem with most of us authors, is that our friends are authors too. They are all trying to market their book the same way that we are! I would say to do a Thunderclap, if you have at least 50 strong friends who you know will sign up that are not in competition with you to sell their book.
Start small. Only choose 50 people to get the message out to begin with. That is still more media coverage that you would have had to begin with. It is easier to beg ask 50 people for help, than it is to ask 100.
Do not think that this is going to sell you tons of books. Use a Thunderclap as a way to spread the word, or plant seeds in the minds of your followers about your book.
Be patient. There are many, many self-published authors on Amazon.
Get reviews on your books. I believe that is the number one way that you will sell your book. (I am not an authority on this subject. I am stating my opinion… ONLY).
Remember, not everyone writes a 5 star book. I know that is how Amazon sorts the reviews and such, but really? If every book has only 5 star reviews, what makes them stand apart from the other books in the genre that all have only 5 star reviews too? Be realistic about the reviews you give. Be honest.
Lastly, don’t be afraid to try new things… like a Thunderclap.
Thanks again for all your help. This has been a wonderful experience and I would do it again to help any aspiring author!